Brands today have one goal — to create meaningful experiences that matter to their customers. Done right, these experiences can build long-lasting relationships, lifetime value, and competitive advantage. Yet, success today requires a new set of tools and a new strategic approach. That’s where embedded connectivity comes in.
A huge rise in connectivity during the next decade will lead to richer experiences for consumers. But only if businesses are able to develop new products and services in an inclusive and sustainable manner.
What is embedded connectivity?
To understand the concept of embedded connectivity, we first need to define connectivity.
In simple terms, connectivity is the state of being connected or interconnected. It applies to platforms and systems, but also to people where it tends to be facilitated by mobile devices.
Historically, connectivity has been enabled by the telecom companies providing voice, SMS and data services. However, everything has changed with the introduction of eSIMs to the consumer market in 2016. It opened an opportunity for connectivity to be embedded in anything and everything, and in every industry.
Embedded connectivity and eSIMs
What do eSIMs have to do with embedded connectivity?
They enable it.
eSIM is a digital SIM. It has the same function as the plastic SIM card, but it’s physically integrated into the device. In other words, it can’t be removed from the device and replaced with another SIM. It’s activated remotely, allowing operators to move their entire customer journey online.
Since eSIMs are embedded within a mobile device, end-users can activate them from anywhere and at any time. This gives the opportunity to any service provider in any industry to take advantage of connectivity and its benefits.
The only requirement for a service provider is to have a mobile app. If that box is checked, they can simply acquire an eSIM software development kit (SDK for short) and embed connectivity, in as quickly as a couple of days.
Embedding connectivity can open additional revenue streams, which is an easy way for businesses to upsell their other products to existing customers.
Why is embedded connectivity important?
In the digital era, connectivity is more crucial to society than ever before. The surge of individuals working, learning, and socialising online is at an absolute peak.
However, mobile connectivity isn’t (and shouldn’t) be limited to mobile network providers. Now, more than ever, companies across other sectors should consider embedding connectivity solutions to stay always connected with their customers.
Thanks to eSIM technology, connectivity is no longer limited to telco providers. Since eSIMs are embedded within a mobile device they can be activated from anywhere and at any time.
This gives the opportunity to any service provider in any industry to take advantage of connectivity and its benefits.
What are the benefits?
Connectivity is becoming increasingly important and has plenty of benefits across multiple different industries.
- Customer monetisation – Offered as an add-on, embedded connectivity can help increase and diversify your revenue streams.
- Future-proofing your brand – consumers will continue to look for different services and solutions to fit their needs. Gain an edge over your competitors and enable new business models with embedded connectivity.
- Digitalisation – Telcos have historically competed based on price to attract consumers. But that’s no longer what customers want. Implement eSIM and move your entire customer journey online.
Conclusion
Embedded connectivity will transform consumers’ experience, but only if businesses are able to develop new products and services in an inclusive and sustainable manner.
At Mobilise, we launched a perfect solution for brands wanting to jump on the connectivity bandwagon — Connectivity SDK.
Contact us to book an SDK demo and we can show you how you can embed connectivity with our solution to achieve your goals.
