Partnership between iPass and Mobilise Consulting gives MVNOs access to 57million WIFI hotspots globally and increases data gross margin by 30%*
The latest OFCOM Communications Market report shows that consumers have nearly trebled the amount of mobile data consumed on their smartphones in the last three years.
Furthermore, data hungry consumers are increasingly turning to WIFI for their smartphone habit, with around 80% of smartphone data going over a WIFI network.++
This can leave MVNOs at a competitive disadvantage because they do not have access tothe established WIFI infrastructure that network operators such as EE or BT rely upon.
With no WIFI break out strategy,the MVNOs underlying costs are dramatically increasedbecause every MB that they transit has to be over the more expensive mobile data network.
A new partnership between iPass and Mobilise Consulting aims to level the playing field. Offering MVNOs access to57million WIFI hotspots globally and millions of hotspots in the UK including providers such as BT and The Cloud.
MVNOs taking the Mobilise Hotspot solution can give their customers access to fast, secure, high quality and seamless WIFI data access.
In addition, because this is a global solution, customer’s can also reduce their costs when using data and voice services abroad by using Mobilise switchboard OTT calling application.
“ MVNOs have a tremendous opportunity to differentiate their customer proposition, reduce their costs and improve their service”, says Hamish White Mobilise Founder and CEO. “Our conservative estimates are that an MVNO can increase gross margin by up to 30% when traffic is moved off the mobile network onto this high quality WIFI service. Mobilise offer a completely managed solution, that can be customised and branded for each MVNO. For consumers it is simple and seamless, once they have downloaded the app Mobilise Hotspot will always try to access the best quality WIFI service before it breaks out onto the more expensive mobile network.”
+ OFCOM The Communications Market 2016
++ Analysys Mason Consumer Smartphone Report April 2015
* Based upon a comparison of WIFI and GSM data gross margins
About Mobilise Consulting
Mobilise Consulting is an established consulting and software company that provides mobility solutions for communication service providers globally, with proven expertise launching & developing solutions for MVNOs With offices in the UK, Spain and development teams in Europe and Asia, Mobilise provides clients with support across the full mobile services lifecycle including strategy consulting, products and services development, solutions design, project management, software development and operational support services. Mobilise’s MVNO clients include the likes of Carphone Warehouse, Freedompop, and UPC.
About iPass Inc.
iPass (NASDAQ: IPAS) is the leading provider of global mobile connectivity, offering simple, secure, always-on Wi-Fi access on any mobile device. Built on a software-as-a-service (SaaS) platform, the iPass cloud-based service keeps its customers connected by providing unlimited Wi-Fi connectivity on unlimited devices. iPass is the world’s largest Wi-Fi network, with more than 57 million hotspots in more than 120 countries, at airports, hotels, train stations, convention centres, outdoor venues, inflight, and more. Using patented technology, the iPass SmartConnect™ platform takes the guesswork out of Wi-Fi, automatically connecting customers to the best hotspot for their needs. Customers simply download the iPass app to experience unlimited, everywhere, and invisible Wi-Fi.
iPass® is a registered trademark of iPass Inc. Wi-Fi® is a registered trademark of the Wi-Fi Alliance.
