The telecom industry stands at a pivotal moment as traditional revenue sources dwindle, driven by the commoditisation of voice, SMS, and data services. Facing fierce competition from OTT platforms and shifting consumer demands, telecom operators are compelled to explore new revenue avenues beyond basic connectivity. This whitepaper delves into the transformation strategy, presenting the potential of superapps—a model perfected in Asia—to redefine telecoms as comprehensive digital ecosystems.
Through practical insights and real-world examples, this paper outlines how telecom operators can leverage their core assets to integrate digital financial services, boost customer loyalty, and unlock diversified revenue streams. For telecom providers ready to lead in the digital age, the superapp model offers a blueprint for meeting the demand for convenience, personalisation, and seamless digital experiences.
